About

I spend most of my days doing marketing. Currently in not-for-profit higher education in San Diego, California.

I’ve led digital-first marketing efforts for more than 70 clients across industries including higher ed, technology, finance, and healthcare.

  • Grew early-stage monthly revenue 800% in 12 months
  • 2x–3x increase in organic traffic volume on websites using SEO and Content Strategy on websites in Higher Education, Healthcare and Supplements, and Technology
  • Grew agency managed media spend 85% in 12 months
  • Leveraged Conversion Rate Optimization to double conversion rate on Paid Search campaigns

Formally trained in economics (at BYU-Idaho). Didn’t know how cool math was until Calculus. I’m obsessed with digital transformation and how the world will evolve with the blend of Mind and Machine. In my spare time, I learn about machine learning, financial markets, product design + development, languages (German, Tagalog, Spanish), and fitness + nutrition. I recently joined the Harvard Business Analytics Program.

Started the life-changing practice of meditation in 2002. My therapy is exercise (primarily lifting weights).

I’m on twitter  @aaronedgell and LinkedIn at https://www.linkedin.com/in/aaronedgell/

Aaron Edgell