Prereqs: Hiring machines & training them to be decision-makers.

For better or worse I approach problems like a digital marketer who studied economics and loves technology. I get bored easily, too. So naturally, I want things better, faster, and–when possible–automated. Blending the handshake between mind and machine requires concrete thinking about flexible frameworks. It goes beyond HCI (human-computer interaction) and pushes closer to bionic.… Continue reading Prereqs: Hiring machines & training them to be decision-makers.

2020 Twenty Twenty MMXX

I did not publish a post in 2020. But I wrote more than I ever have. I decided that I needed to finally journal every day. So that was my 2020 habit to add. And what a year to journal every day. How many days did I journal? There were 366 days in 2020. One… Continue reading 2020 Twenty Twenty MMXX

Categorized as Reflection

Marketer = Curious + Rigorous

The best marketers are both curious and rigorous. Curious Curious means they ask questions. They explore. They create. It’s the creative side. Rigorous Rigorous means they are relentless in seeking answers to their questions. They execute. They’re disciplined. They measure and therefore learn.

Twenty Nineteen

The most surprising thing about 2019 was that I found out that I’m highly allergic to buckwheat. Buckwheat!? Yep, buckwheat. Got an Epi-Pen and all. The doctor was so surprised he wanted to use me as a case study. Apparently no one is as allergic to buckwheat as I am. My 2019 word was Finish.… Continue reading Twenty Nineteen

Let’s play startup.

Stop trying so hard to play startup. Build a business. Get funding or bootstrap. But the real goal is to solve a problem people value enough to pay for. Creating a company should come after the product or service; not before. Stop trying so hard to play agency. Build a team of people that drive… Continue reading Let’s play startup.

Tearing down fences.

I’ve been thinking a lot about the fences we put up in our minds. What would we love to do, but think impossible? What are we saying “no” to before others–people or markets–even have a chance to? I recently found a card given to me when I was young. It had a quote from Shakespeare… Continue reading Tearing down fences.