Author: Aaron Edgell

  • Marketers are Curious and Rigorous

    The best marketers are both curious and rigorous. Curious Curious means they ask questions. They explore. They create. It’s the creative side. Rigorous Rigorous means they are relentless in seeking answers to their questions. They execute. They’re disciplined. They measure and therefore learn.

  • Twenty Nineteen

    The most surprising thing about 2019 was that I found out that I’m highly allergic to buckwheat. Buckwheat!? Yep, buckwheat. Got an Epi-Pen and all. The doctor was so surprised he wanted to use me as a case study. Apparently no one is as allergic to buckwheat as I am. My 2019 word was Finish. […]

  • Let’s play startup.

    Let’s play startup.

    Stop trying so hard to play startup. Build a business. Get funding or bootstrap. But the real goal is to solve a problem people value enough to pay for. Creating a company should come after the product or service; not before. Stop trying so hard to play agency. Build a team of people that drive […]

  • Tearing down fences.

    Tearing down fences.

    I’ve been thinking a lot about the fences we put up in our minds. What would we love to do, but think impossible? What are we saying “no” to before others–people or markets–even have a chance to? I recently found a card given to me when I was young. It had a quote from Shakespeare […]

  • Pause.

    I’ve been re-reading some books that are considered classics. One I’ve been slowly working my way through again is The 7 Habits of Highly Effective People. My dad gave me a copy when I was 14 years old and I’ve read a few times since then. Even if you haven’t read it, you’ll recognize a lot […]

  • 5 points of strategy execution.

    Execution doesn’t always equal alignment. It’s coordination across units. Execution doesn’t mean stick to the plan. It’s continuous, disciplined reallocation. Communication doesn’t equal understanding. Simple, consistent communication does. Performance culture doesn’t drive execution. It’s the right behaviors that fuel execution. Execution isn’t driven from the top. It happens in the trenches.