Author: Aaron Edgell

  • Tension for growth.

    Tension for growth.

    The seeds of growth are found in discontent. However, if we’re too focused on dissatisfaction we can easily get frustrated with where we’re at and could find ourselves unhappy. Or even get fed up and quit. So, how do you become dissatisfied enough to grow and do it patiently? Here’s one thing that works for […]

  • What if it’s true?

    We like to think we’re open-minded and that we can take feedback. In reality, it’s difficult and we’re not good at it. We get defensive. If it’s a strongly held belief (or even loosely held in some cases), we immediately look for and identify reasons it’s not true. It can’t be true. Sometimes it’s not […]

  • Craftsmanship


    There’s no idea that will change everything by its existence in a theoretical place. An idea is only as good as its execution. True impact occurs as a product of smart, good, honest work by people who care. You know, one of the things that really hurt Apple was after I left John Sculley got […]

  • Continuous improvement.

    The goal is to increase the rate at which you and your team are able to execute the right ideas. If you can do that, you’ll not only catch up (if you’re behind) to the competition, but you will eventually surpass. Make sure your objective (direction) is sound and then your only major roadblock is ego. […]

  • What you are becoming

    Your past helped form and shape you, but it does not define you. The most important aspect of you is what you are becoming, not what you’ve done or what you’re going to do. Focus on what you are becoming. The process of becoming happens in the present. The byproduct of being incredible, remarkable, and […]

  • Clarity Sans Extremes

    Changing your mind from thinking to execution doesn’t come naturally for most. We like to mull over and discuss and present. We like to meet about and talk about and complain about. We like to intellectualize and theorize. To overcome this some just go. They move fast no matter what (or who) is in the […]