I’ve been re-reading some books that are considered classics. One I’ve been slowly working my way through again is The 7 Habits of Highly Effective People. My dad gave me a copy when I was 14 years old and I’ve read a few times since then. Even if you haven’t read it, you’ll recognize a lot […]
Execution doesn’t always equal alignment. It’s coordination across units. Execution doesn’t mean stick to the plan. It’s continuous, disciplined reallocation. Communication doesn’t equal understanding. Simple, consistent communication does. Performance culture doesn’t drive execution. It’s the right behaviors that fuel execution. Execution isn’t driven from the top. It happens in the trenches.
The process has to be complete and rigorous. Here’s my process for digital marketing (at a high level): Why? the brand. What are the business goals? Develop strategy to accomplish goals. Develop the framework, recipe, and tactics. Execute, measure, and learn.