Prereqs: Hiring machines & training them to be decision-makers.
For better or worse I approach problems like a digital marketer who studied economics and loves technology. I get bored easily, too. So naturally, I want things better, faster, and–when possible–automated. Blending the handshake between mind and machine requires concrete thinking about flexible frameworks. It goes beyond HCI (human-computer interaction) and pushes closer to bionic.…
Marketers are Curious and Rigorous
The best marketers are both curious and rigorous. Curious Curious means they ask questions. They explore. They create. It’s the creative side. Rigorous Rigorous means they are relentless in seeking answers to their questions. They execute. They’re disciplined. They measure and therefore learn.
There’s no idea that will change everything by its existence in a theoretical place. An idea is only as good as its execution. True impact occurs as a product of smart, good, honest work by people who care. You know, one of the things that really hurt Apple was after I left John Sculley got…