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Aaron Edgell

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Strategy

5 points of strategy execution.

October 9, 2018 by Aaron Edgell

Execution doesn’t always equal alignment. It’s coordination across units. Execution doesn’t mean stick to the plan. It’s continuous, disciplined reallocation. Communication doesn’t equal understanding. Simple, consistent communication does. Performance culture doesn’t drive execution. It’s the right behaviors that fuel execution. Execution isn’t driven from the top. It happens in the trenches.

Trust the process.

January 24, 2017 by Aaron Edgell

The process has to be complete and rigorous. Here’s my process for digital marketing (at a high level): Why? the brand. What are the business goals? Develop strategy to accomplish goals. Develop the framework, recipe, and tactics. Execute, measure, and learn.

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