Aaron Edgell | Marketing x Product x Analytics

Don’t settle until you find a project, job, hobby, or whatever that allows you to effortlessly get lost in the work. Effortless immersion isn’t the only criteria. To find real meaning and satisfaction the work has to improve you and the lives of others. When you’re there, you’ll know. It’ll be hard to sleep because […]

Up before the sun. Twelve years old. A stack a newspapers on the front doorstep. Roll the newspapers and wrap them in rubber bands. Load the bags on my bike and we’re off to deliver.  I got a little publication in the mail that looked and smelled like newspaper (it was, but sans valuable information). […]

When the difficulty of persevering is more painful than the danger of building the momentum again, we stop. Embrace the pain the preservering, it’s easier than the pain and energy it takes to build the flywheel again. Just keep going.

It’s unfortunate that despite good intentions so few work with a real sense of urgency. You could argue that downtime is critical for creative thought; or that we’re not running sprints, we’re running a marathon. But we should be running sprints. We find the direction, move fast. Adjust. Don’t mistake busy, frantic, and loud voices as […]

(But process still matters.) Companies build processes in order to scale. Consistent quality output requires good processes. As Ed Catmull talks about in Creativity, Inc. it’s not enough to “Trust the process” – trusting a process does not take people out of the equation. People still own the process. I’ve experienced poor processes. Processes so fine-tuned that […]

Digital marketing is often accomplished by an individual with a computer (mobile, tablet, desktop, or otherwise), the Internet, and some smarts. As digital marketing matures and search algorithms improve, the worlds of SEO and links meld with Public Relations, design, and more. No longer can a modern digital marketing effort be executed with one individual, […]