Stop trying so hard to play startup. Build a business. Get funding or bootstrap. But the real goal is to solve a problem people value enough to pay for. Creating a company should come after the product or service; not before.
Stop trying so hard to play agency. Build a team of people that drive results. Organize yourselves in a way that produces those results. Just because we all watched Mad Men and romanticized agency life doesn’t mean we need to call ourselves an agency or act as the agency of the past. Embrace the transformation.
Surface-level-going-through-the-motions is like feeling important versus being important. It’s like telling people you’re going to do something versus showing people.