Content Nucleus



Few will experience your brand & story in one complete way. It is consumed little by little in a variety of places and experiences. Create a strong and complete content nucleus on your website. It tells the core story and message through a variety of content types. It is authoritative. It is complete. It acts as the center of the story and anchors all communication and content. The source the truth will always exist at the nucleus.


Develop muscles for uncertainty.

Some are born with the propensity to navigate uncertainty. Most of us are not.

For growth and success you must live on the edge of discomfort in a world that seems uncertain. The key is to pursue that world early and often. It’ll be hard. But you will have experiences that will teach you it’s worth it. The more you have, the easier it becomes. Not because it is easier, but because you are stronger.

The longer you live in uncertainty, the more comfortable discomfort feels.