Aaron Edgell | Marketing x Product x Analytics

Running list of resources and tools (digital and physical) that I want to be able to reference quickly.

• Data Visualization and Dashboards
  • Tableau | https://www.tableau.com/
    • A little bit of a learning curve, but powerful once you get the hang of it. It’s still the most robust tool available.
  • Google Data Studio | https://datastudio.google.com/
    • Limited features and major issue with speed if you’re not careful. But can be a quick solution
  • PowerBI | https://powerbi.microsoft.com/
    • Probably the most user friendly
• Data Sources (not meant to be comprehensive, it’s curated)
  • https://ourworldindata.org/
  • https://www.data.gov/
• Testing Ads | https://system1group.com/
  • Star Rating: Long-term market share growth based on ad’s creative effectiveness, calculated by measuring emotional response to the ad.
  • Spike Rating: Short-term sales potential, derived from strength of branding and intensity of emotional response.
  • Fluency Rating: Measures the strength of branding in the ad, driven by the accuracy and speed of brand recognition.
• Choosing a domain for your startup
  • https://www.onstartups.com/5-tips-for-choosing-the-best-domain-name-for-your-startup
• Build an Online Course
  • https://www.podia.com/
  • https://kajabi.com/
  • https://teachable.com/
  • CBC https://maven.com/
• Organize Creative Projects | https://milanote.com/
• Music for Video
  • https://www.musicbed.com/
  • https://www.epidemicsound.com/
  • https://www.storyblocks.com/
  • https://artlist.io/
• Screen Recording (w/ computer audio) | https://www.loom.com/
• Video Workflow, Collaboration, Feedback | https://www.frame.io/
  • Guide: https://workflow.frame.io/guide
• Device for Live Streaming with Multiple Cameras
  • https://www.blackmagicdesign.com/products/atemmini
• Sound Absorption for Rooms | https://auralex.com/shop/absorption/
• Transcription | https://www.descript.com/
• Early Stage Sales | https://www.foundingsales.com/
• Keyword Research | https://keywordseverywhere.com/
• Podcast Hosting | https://riverside.fm/
• Podcast Post-Processing | https://auphonic.com/
• Distribute Music on Spotify, Apple Music, etc.
  • https://distrokid.com/
  • https://www.tunecore.com/
• Flashcards for Learning (Spaced Repetition)
  • https://apps.ankiweb.net/index.html
• Design/Prototyping
  • Framer https://www.framer.com/
  • Adobe XD https://www.adobe.com/products/xd.html
• Data Governance
  • BCG https://image-src.bcg.com/Images/BCG-Good-Data-Starts-with-Great-Governance-Nov-2019-R_tcm9-233456.pdf
  • Tech Policy https://datagovernance.csis.org/
• Everyday Pocket Knife
  • https://www.filson.com/mesquite-lockback-knife.html
• Benefits Ice Bath & Sauna
  • “Human physiological responses to immersion into water of different temperatures” https://pubmed.ncbi.nlm.nih.gov/10751106/