- Observation \\ Making Observations
- Insight \\ Identifying Insights
- Decision \\ Determining Decisions
- Execution \\ Effectively Executing
- Outcome \\ Measuring Outcomes
- Learning \\ Clarify Learning
- ∞ the journey is the destination ∞
After you’ve identified your objective, all strategy starts with an observation and is refined from learning (a form of observation).
If you use the above 6 steps to articulate, in writing, your business/marketing/etc. plans then the worse thing that will happen is you learn and get better. The best-case scenario results in wild success.
This will be an organically growing essay that will dig into each of the above steps.
Next up, a deep dive into Making Observations.