# Structured, but flexible thinking

1. Observation \\ Making Observations
2. Insight \\ Identifying Insights
3. Decision \\ Determining Decisions
4. Execution \\ Effectively Executing
5. Outcome \\ Measuring Outcomes
6. Learning \\ Clarify Learning
7. the journey is the destination

After you’ve identified your objective, all strategy starts with an observation and is refined from learning (a form of observation).

If you use the above 6 steps to articulate, in writing, your business/marketing/etc. plans then the worse thing that will happen is you learn and get better. The best-case scenario results in wild success.

This will be an organically growing essay that will dig into each of the above steps.

Next up, a deep dive into Making Observations.