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The scarcity of real urgency.

It’s unfortunate that despite good intentions so few work with a real sense of urgency. You could argue that downtime is critical for creative thought; or that we’re not running sprints, we’re running a marathon. But we should be running sprints. We find the direction, move fast. Adjust. Don’t mistake busy, frantic, and loud voices as urgent. Urgent can be calm, smooth, and kind.

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