I primarily build marketing teams and scale sustainable (where revenue > cost) marketing and advertising, balancing long-term inbound/brand strategy with the need for short-term performance. I’m currently in not-for-profit higher education in San Diego, California. I’m forever chasing impact and experience over power and titles.
I’ve led digital-first marketing strategy and execution for more than 70 clients across industries including higher ed, technology, finance, and health and wellness.
Formally trained in economics; didn’t really know how cool math was until calculus and econometrics. I’ve been fascinated by digital transformation and how the world will continue to evolve with the blend of mind and machine. In my spare time, I learn about machine learning, financial markets, product design + development, languages (German, Tagalog), and fitness + nutrition. I completed the Harvard Business Analytics Program in 2020.